Apple: A Company that Thought Different

My favorite ad was one that inspired me to create. Think Different was one of the most famous advertisements created by Apple Computer Inc. The company ran adapted versions on Television, newspapers and magazines. Apple’s campaign was a direct reply to International Business Machines (IBM) campaign titled: “Think”.

Think Different was targeted towards creators and innovators. It also motivated people, including me, to take on those dares that no one would even attempt to do. Even though this short film form of advertisement was created almost 21 years ago, it is still relevant for many reasons. One of them, at least for me, is the amazing way that they put together some of the most recognized persons in the world. All of the persons highlighted in the Ad, were really important contributors to different causes. 

To be honest, the only fail I see on this Ad is that I did not like Richard Dreyfuss’s voiceover. There was a second version of this Ad that featured Steve Jobs’s voice instead of Dreyfuss. But even for me, I see it as a matter of personal choice. The message was still there and it was amazing the way that people reacted to it.