Instagram is without a doubt, the social media platform of the future. Why do I say this? Well it has the highest engagement. This means that people are interacting way more with instagram than with any social network.
Besides the great engagement possibilities, Instagram can be a fun community that can actually be able to generate you sales. That, of course, if you put the time and effort to learn its in and outs. At least for me, it has worked as a great marketing tool that has allowed me to interact with my main audience using visuals only.
For me at least, digital photography and video are some my biggest strengths, I can take advantage of the “Gram”. Sometimes, I share on the main feed some of the landscape photos that I have taken. On the IG stories side, I created sort of a small portfolio with different pictures that I have taken, ordered by categories; such as: news, portraits, travel, among others. I also show a little bit of my personal life and whatever I’m working on every once in a while.
To be honest, I would really hate to migrate to another social network and start from scratch all over again, “one more time” (like some of us say and even though we know we still going to do it). Instagram still has a lot of potential to explode. If I was in charge of making decisions at the company, there will be some things that I would change.
Like: How is it possible that a photo sharing platform is still working at such a poor resolution? We are in an era that even phones are capable of shooting 4K!!! Compression is one of the many issues that must be fixed. That’s probably one of the reasons that Pro and Semi Pro photogs and videographers don’t even focus on sharing their very best work on this platform.
That also goes in hand with a much needed full screen view (maybe rotating the phone to seamlessly activate this feature). Phone screens are getting bigger every year. I think this would be a nice addition to the platform.